The Power of Scent in Retail & Professional Spaces
Scent is not decorative.
It is neurological.
Unlike sight or sound, scent travels directly to the brain’s limbic system — the area responsible for emotion, memory and behaviour. This is why fragrance is one of the most powerful tools for shaping customer experience.
Research in environmental psychology and sensory marketing consistently shows that pleasant ambient scent can:
• Increase the time customers spend in-store
• Improve mood and perception of service quality
• Strengthen brand recall
• Influence purchasing behaviour
What the Research Shows
• The sense of smell is directly connected to the amygdala and hippocampus, which process emotion and memory (Herz & Engen, 1996).
• Pleasant ambient scent has been shown to increase customer dwell time and positively influence buying behaviour in retail environments (Spangenberg, Crowley & Henderson, Journal of Marketing, 1996).
• Studies in consumer behaviour demonstrate that congruent scent can increase perceived product quality and store evaluation (Mitchell, Kahn & Knasko, Journal of Business Research, 1995).
• Multi-sensory branding research confirms that scent enhances brand differentiation and long-term recall (Lindstrom, Brand Sense, 2005).
This is why major global brands invest in signature scent strategies.
Scent influences how customers feel — and how they remember you.
The Scented Service Monthly Plan
Focus on your customers while we handle the atmosphere.
- Monthly Care: We visit to clean the reeds, evaluate evaporation rates based on your store's airflow, check that the placement locations are producing efficient fragrance throw and coverage for the floor area of the office, shop, showroom or showhome.
- Quarterly Refresh: Full replacement of each vessel every 3 months. Scent choice consultation with a 7-day swap-out guarantee if the fragrance isn't a perfect fit for your team.
- Experience the difference with a 7-day Complimentary Trial. Transform your workplace for one week with no obligation - with the goal to increase customer linger time in your store.
- Each vessel sits upon a wooden coaster with felt dots to prevent or reduce slipping (dependent on surface)
The Fragrant Home - The Ambient Workplace
- Has Public Liability Insurance in place
- Provides a Safety Data Sheet for your H&S requirements as a PCBU
- Is GST registered
- Invoices Monthly
Why Choose LeRêve's Reed Diffusers or Soy Wax Candles instead of supermarket or discount stores?
1. Professional Fragrance Quality
LeRêve fragrances are developed to IFRA (International Fragrance Association) standards and assessed by RIFM (Research Institute for Fragrance Materials).
They are formulated for safe, controlled scent diffusion - not overpowering synthetic bursts.
2. Compliance & Safety
The fragrance oils align with international safety standards and New Zealand regulatory requirements under the Health & Safety at Work Act 2015 (HWSA).
This is especially important in shared workplaces and customer environments where unknown ingredients can trigger allergies, irritants and asthma.
3. Stronger, Longer Performance
- Higher-quality fragrance concentration
- Better scent throw
- Longer-lasting oil
- Consistent performance
- Last 3-6 months
Supermarket and discount store diffusers and candles are made for price.
LeRêve is made for experience and exclusivity.
4. Brand Alignment
Your space reflects your brand.
A premium scent signals:
- Attentional to detail
- Quality
- Care for Customer Experience
Cheap fragrances do the opposite. There becomes a mis-match in perceived value.
5. Employee Engagement
Research has shown that a pleasantly fragranced work environment improves employee engagement by lift productivity, fewer mistakes, better focus and mood, and employees are more inclined to want to be there, particularly with hybrid work arrangements when employers are having trouble getting their employees back into the office.
For All Enquiries
Location
Howell Avenue, Riverlea
3216 Hamilton
Phone: 021 033 1296